Activating Creative Ideas for Change Makers
Game Changer, released in 2014, is an idea generation tool that challenges players to find new and creative ways of approaching positive social change. Adaptable to many different situations, from boardrooms to classrooms, this multi-functional, multi-player game is designed to stimulate divergent, flexible, and innovative thinking, all whilst assisting players in developing new approaches to change campaigns.
Designed to help generate unique, game-changing communication and campaign ideas that creatively address social and environmental issues in educative and professional setting. It’s a ready-made guided and playful process for outside the box idea generation, focused on solving real world issues and empowering teams. Perfect for strategists, campaigners, communication experts and creative teams, the Game Changer Game challenges players to think through new lenses to generate amazing new ideas.
How We Did It
After working with a leading NGO, Leyla questioned what kind of creative support she could deisgn to help campaigners think differently about how they engaged people with their topics. The Game Changer Game was developed over many iterative cyckes of exploring examples of sucessfull and unqiue campaings, talking with NGO’s and playtesting with their staff.
The outcome was cativated via the idea tokins that help each player encourge others and identifes ideas that could be worked on collabertivly after the game has been played.
